In 1960, they were also offered as a premium for buying two boxes of Sterling Salt, the distribution again apparently handled by International/Rogers. Starting in early 1957, they offered them at an inexpensive '4 for $1.00', placing order coupons for the spoon sets in every bag of grapefruit, also launching a large advertising campaign, and giving them as promotional gifts - ads show that many orders went to Wallingford, CT, suggesting some fulfillment was connected directly to International Silver, rather than going through the small in-house staff who handled distribution at the Mutual's Lakeland, FL headquarters - by 1960, over 1.25 million sets (5 million spoons) had been sold. Patent 2778109), and with a sleek modern handle designed, an initial order of 10,000 pieces was placed with William Rogers. In late 1956, the Florida Citrus Mutual, in an effort to promote grapefruit sales, obtained distribution rights to a serrated 'citrus fruit spoon' (U.S. the 1959 ad below, with your spoon, was from Gimbels. My guess would be that Rogers introduced your spoon, with a similar modern look to the promotional mail-order Florida Citrus Mutual grapefruit spoon, as a retailer's alternative to the premium, meant for sales through department stores, etc. Have seen your pattern a few times before, and it's shown in Hagan's 4th edition Silverplated Flatware (1990) as 'Grapefruit', 1960 - doubt that was actually the pattern name, and the other name it's sometimes found under, 'Stars', most likely traces back to the description at the matching service site you referenced (design doesn't look like stars to me).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |